The ALKEMY RE-ACTIVE Alkalizing Preliminary Shampoo by TECHNIQUE is a specialized professional tool designed for the “technical” phase of hair care. Unlike daily maintenance shampoos that aim to seal the hair, this formula features a specific Alkaline pH (8.5). This controlled alkalinity is engineered to gently lift the hair’s cuticle scales, removing deep-seated impurities and opening the “doorway” to the hair’s internal structure.

By temporary expanding the hair fiber, this shampoo ensures that subsequent intensive treatments—such as keratin smoothing, deep reconstruction, or technical color services—can penetrate deeply and uniformly. It is a vital preparation step that guarantees maximum absorption of active ingredients, transforming a standard service into a high-performance professional treatment.

Benefits of ALKEMY RE-ACTIVE

• Prepares the hair fiber for the absorption of intensive masks, lotions, and technical treatments
• Removes stubborn styling residues, mineral deposits, and environmental pollutants
• he pH 8.5 formula lifts the hair scales for deep-acting structural penetration
• Maximizes the efficacy and longevity of reconstructive and smoothing services
• Provides a “blank canvas” for stylists to work on, ensuring predictable and high-quality results

ALKEMY RE-ACTIVE specifications

• Product Type: Technical Pre-Treatment Shampoo
• Capacity: 1000 ml
• pH Level: 8.5 (Alkaline)
• Performance: Opening cuticles, deep cleansing, and priming for treatments
• Target Audience: For professional use or as the first step in intensive home-care reconstruction rituals

Key active ingredients

Alkalizing Agents

Specifically balanced to raise the hair’s pH safely and effectively, allowing for structural opening without damage.

Gentle Cleansing Surfactants

Effectively lift grease and product buildup while maintaining the integrity of the hair fiber.

Perfect For:

• Before Intensive Masks: Use this before a deep-conditioning treatment to ensure the nutrients reach the core of the hair
• Reconstructive Rituals: The essential first step for any Alkemy Reactive or structural repair service
• Heavy Product Users: Perfect for a “deep clean” to remove silicone and wax buildup that regular shampoos can’t touch

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